In an effort to promote the Save the Children organization, American Girl is partnering up with the organization with a new doll. The doll's name is McKenna. She will be the company's Girl of the Year doll for 2012. The doll struggles with reading comprehension. As a result, her books often focus on the fact that she needs some reinforcement to learn to improve her reading skills.
According to Julie Parks who is a spokesperson for American Girl, "One issue that came to our attention was something called the fourth-grade slump. It affects many children as the focus in the classroom switches from learning to read to reading to learn. This character is about focusing on your strengths and using your strengths to get over some difficult challenges. That's a life skill that's good to learn early and continue to use throughout your life."