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My American Girl Doll

Can you create your very own?

Has anyone here used the feature on the My American Girl website where you can create a doll? Do you get to actually create this doll and then purchase it or is it just an online thing where you can see what the doll would look like but you can not buy it? I would really like to purchase a doll that I can create for my little girl but this looks like you just make a "character" for the INNERSTARU.com website. Anyone know how this works?