Why is it that these higher end American Girl dolls continue to do so well even in the economic climate we are in right now? There are many people wondering why they should purchase that video game for their child or those scantily clad Barbie-like dolls for their kids. It is because of this that so many moms are in fact turning to American Girl dolls - they promote a level of innocence other products just do not.

According to some reports, American Girl dolls sales remain very positive. Those sales come from parents who want to purchase something that is going to allow their child to embrace being a kid without growing up too fast. In fact, this is one of the most alluring aspects of the American Girl dolls. They help the child to feel like a kid. Pretend play comes back to life.

American Girl dolls offer a variety of girls in various themes. Each doll, along with accessories and stories with them, helps a child to promote an all-American lifestyle that's devoid of sexy, explicit clothing and attitudes. That positive attitude and wholesome experience is what many mom's are looking for when they invest in these dolls.

They do cost a little more. They do maintain their value, though, for years to come. Most importantly, these dolls provide parents with an opportunity to explore a realistic but wholesome experience for the child.

Why do you love American Girl? Talk about the look and feel of the doll, but do not forget about the values that these dolls encourage in children.